Media Box’s RPM Magazine Organize Car of the Year Awards

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Media Box’s RPM Magazine Organize one of a Kind Ceremony - car of the year awards - The trophy design.....

For the first time taking place in Kuwait, Media Box in collaboration with RPM magazine organize "Car of the Year Award" in which it aims to bridge up the gap between the consumers and car dealers in Kuwait as well as a chance to get to know what the consumers really admire and prefer when it comes to cars.

Pioneers in developing media concepts; Media Box took the initiative in organizing a pre-ceremony to the "Car of the Year Award" to select the best trophy amongst many trophy designs submitted by advertising agencies prior to the event. The trophy selection ceremony took place on Monday at the Crown Plaza Hotel to vote and select the best trophy design.

Weeks in advance, advertising agencies were contacted to design a trophy that will enter the contest and from which will be showcased along with other designs from different agencies.

Gathered at the ceremony were the advertising agencies, car dealers and media buying units whom were given the opportunity to cast three votes for their favorite trophy designs.

"Our objective in this ceremony is to bring out the creative and unique angle of new media concepts that will help in bridging the relations between consumers and car dealers in the industry." expressed Hatem Al Hage Managing Partner & CEO of Media Box. "As a first time event to ever take place in Kuwait, we are proud of the ceremony's success and the interest of agencies to innovatively participate with us today, and we all look forward to the "Car of the Year Award taking place in January 2010." Al Hage added.

After displaying 17 different trophy designs to the attendees and voting for their favorite choices, the trophy design made by Impact & Echo won first place with the most votes, while Horizon FCB landed in second place and Blue Grey in third place.

Following this trophy design ceremony, Media Box and RPM will be collecting data from a survey sent to 250,000 active emails in Kuwait in addition to 10 000 surveys sent to the RPM readers. The result of the survey will show the consumers’ favorite and most admired cars in 21 different categories. These results will be declared on the fourth week in January 2010 where the winners will be given the "Car of the Year Award" in a festive gathering.